The Emperor's Aura? The Scent of Dominance. You may have heard of "pheromone perfume" or "pheromone cologne". These terms have become popular, promising a shortcut to attraction. Let's apply a first-principle analysis to this very concept. What is a pheromone? 

No one in history understood this better than Cleopatra VII, the last Pharaoh of Egypt. She did not conquer Rome with legions. She conquered Rome by conquering its two most powerful men: Julius Caesar and Mark Antony. Her secret weapon was not her beauty, which historians like Plutarch described as merely "not altogether incomparable."